Businesses need to know for sure whether the marketing strategies they are investing in will bring them any profit or not. If they don’t track such things, their future strategies will have no concrete basis or reasoning.
Only KPIs digital marketing tracking, businesses need to know as to what is the best course of action that can strengthen the weak areas. Digital marketing is an important pillar of any company’s marketing plan.
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Following are some KPI digital marketing dimensions to track and we’ll tell you how to improve in those areas:
Brand Awareness: It is essential to know how people are hearing about your brand, whether it’s through search engines or referral. Once you know this, you’ll be to able to devise a plan to strengthen those areas. If they are hearing about it on social media, a more active presence on your social media accounts will bring you much benefit. But if they are visiting your website through search engines, then you need to know what related keywords are leading them to you. This leads us to our next point.
Web Traffic Sources: There are many different sources websites get traffic from. Referral, direct, campaign and search are few of those sources. Once you track these sources and learn which one of these sources are bringing you more visitors, then your next marketing plan should include a strategy to boost traffic through that source.
Marketing Funnel: If companies are able to get a customer after all of the above and that customer makes a purchase, it is important to understand the process through which they were able to acquire that customer. How did the customer find out about the website? What made them interested? And finally, what made them make a purchase? That customer’s preferences and consideration need a through observation for a better future marketing strategy.